S.Carter Does it Again

A few weeks removed from retiring from his post as Def Jam president, Shawn Carter has embarked on yet another hip hop venture, this time with former record executive Steve Stoute. Jay was recently named the president of Translation Advertising, an advertising agency that hopes to put marketers more in touch with their multi-cultural audiences.

Jay spoke with the New York Times about the move, ” There are people that don’t understand the culture. If we sit in a room and offer our ideas of how to reach consumers…we’ll win our shares of battles.”

The agency has already worked with major companies such as General Motors, Hewlet Packard and Reebok.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s