A few weeks removed from retiring from his post as Def Jam president, Shawn Carter has embarked on yet another hip hop venture, this time with former record executive Steve Stoute. Jay was recently named the president of Translation Advertising, an advertising agency that hopes to put marketers more in touch with their multi-cultural audiences.
Jay spoke with the New York Times about the move, ” There are people that don’t understand the culture. If we sit in a room and offer our ideas of how to reach consumers…we’ll win our shares of battles.”
The agency has already worked with major companies such as General Motors, Hewlet Packard and Reebok.