Kevin Durant x Nike x Marketing = Perfect Relationship


All you young marketing majors out there can learn a ton from Nike’s simple formula: let the star wear a product he feels comfortable with, then start selling it.

Simple.

Kevin Durant has worn an interesting looking back pack to the majority of his post-game press conferences during the 2011 NBA Playoffs. After seeing how much attention the bag has gotten, Nike has decided to add the bag to their KD III line.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s