Kevin Durant x Nike x Marketing = Perfect Relationship

All you young marketing majors out there can learn a ton from Nike’s simple formula: let the star wear a product he feels comfortable with, then start selling it.


Kevin Durant has worn an interesting looking back pack to the majority of his post-game press conferences during the 2011 NBA Playoffs. After seeing how much attention the bag has gotten, Nike has decided to add the bag to their KD III line.


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